Users may not create topics, posts, or private messages containing or relating to the following material (especially pertaining to Motorola copyrighted software, unless you want Motorola to come along and shut this site down):

  • Listing for sale or trade of, or links to sites offering for sale or trade of, or giving away, Radio
    Service Software (RSS) or Customer Programming Software (CPS)
  • Profanity, pornography, defamation, or slanderous remarks directed towards any individual or entity
  • Commercial advertising (except in the Batboard Vendors forum, as approved by the Admin/Mod Staff)
  • Any other items which may be deemed as offensive

If any topics, posts, or private messages containing or relating to the aforementioned material are brought to the attention of the Admin/Mod Staff, they will be deleted.

Additional FAQ items appear here in Forum Rules. Please review them for posting guidelines and further clarification.

Motorola Solutions to Rebrand Vertex Standard Radios

The General forum is where users can discuss any topic regarding Motorola communications equipment - hardware, software, etc. There are also several focused forums on this board, so please take the time to ensure that your questions doesn't fall into one of those categories before posting here!

Moderator: Queue Moderator

Posts: 1356
Joined: Wed Dec 21, 2005 6:17 am

Motorola Solutions to Rebrand Vertex Standard Radios

Postby RFguy » Mon Oct 16, 2017 3:00 pm

I saw this today: ... wsID/16101

Motorola Solutions said it will combine the best of Vertex Standard's portfolio with its two-way radio product lines beginning Jan. 1, and all products will carry the Motorola Solutions brand.

Specifically, Motorola will rebrand the Vertex Standard entry-level radios as Motorola products. The radios, most of which are analog or Digital Mobile Radio (DMR), will keep their current model numbers.

Vertex DMR radios will not be rebranded as MOTOTRBO, Motorola’s DMR product line. Vertex launched a new entry-tier DMR radio in 2016. The Vertex DMR radios are compatible with MOTOTRBO, but it is a higher tier portfolio, said Mike Petersen, Vertex Standard director and general manager.

“We’ve worked to have closer alignment over recent years,” Petersen said. “It’s a natural progression that stemmed from a lot of internal collaboration. Both businesses are doing well, but this just allowed us to better align and serve our customers.”

Vertex will continue to offer a few select models in specific markets under the Vertex Standard brand. Petersen said the VX1700, an analog single sideband radio, is one example.

“We have some unique products that we sell into Japan, for example, based on certain protocols they have for that country,” he said. “We will maintain our brand there because of the strength of the brand.”

Petersen said Motorola will honor all warranties and agreements in place and will continue to support the products already sold into the market.

Motorola took full ownership of Vertex Standard in 2012.

Return to “General Motorola Solutions & Legacy Radio Discussion”

Who is online

Users browsing this forum: Google [Bot] and 1 guest